PPersonalised print – direct marketing will increase your response rates, maximise your return on investment and help reinforce brand awareness.
The more personalised a piece of communication, the greater the motivation to respond.
We remember only 5% of what we read and 10% of what we hear, but a powerful image is retained for much, much longer (25% recall).
Digital print allows you the flexibility to print what’s needed and when it’s needed. Adding personalisation to your mailings, leaflets or brochures shows that you’re treating your customers as an individual on a one to one basis. It’s more than just putting a person’s name on a piece of paper. It’s like making someone feel special. Personalisation shows that you’re taking a real interest. When somebody has taken the time to listen, analyse and create a bespoke offering customers are more likely to buy and not just once, but again and again. Variable data in conjunction with a digital press gives you the ability to target your communications to each and every customer. The possibilities are endless but could include:
- Discounted Postage
- Business Letters
- Mailing campaigns
- Delegate notes
- Personalised brochures
- Greeting Cards (why not send your customers
personalised Xmas cards – they look great!)
- Calendars … and anything else you can think of
Read what our customer have to say…
Fast and efficient service with top quality prints. The best detail I’ve ever seen and so reasonable too.